State promotion of consumerism in Safavid Iran Shah Abbas I and royal silk textiles
Identifieur interne : 000536 ( Main/Exploration ); précédent : 000535; suivant : 000537State promotion of consumerism in Safavid Iran Shah Abbas I and royal silk textiles
Auteurs : Yuko Minowa [États-Unis] ; Terrence H. Witkowski [États-Unis]Source :
- Journal of Historical Research in Marketing [ 1755-750X ] ; 2009-07-10.
English descriptors
- Teeft :
- Abbas, Ancient rome, Armenian, Artisan, Bagh, Brief history, California press, California state university, Cambridge history, Cambridge university press, Chahar, Chahar bagh, Chahar bagh avenue, Chihil sutun, Classical athens, Collegiate dictionary, Conspicuous consumption, Consumer behavior, Consumer culture, Consumer cultures, Consumer history, Consumer marketing, Consumer research, Consumerism, Consumption history, Contemporary literature, Costa mesa, Decorative elements, East lansing, European travelers, European visitors, Female servants, Ferrier, Foreign markets, Harem women, Harvard college library, Historical perspective, Historical research, Houghton library, Imperial audience hall, Imperial bazaar, Imperial harem, Important role, International trade, Iran, Iranian, Iranian consumers, Iranian state, Iranian studies, Isfahan, Islamic, Italian renaissance, Jhrm, Keyvani, Latter part, Local iranian, Long beach, Long history, Marketing history, Mazda publishers, Medieval islamic world, Merchant activities, Metropolitan museum, Michigan state university, Military campaigns, Ming china, Nance minister, Nation states, Ordinary people, Other works, Ottoman turks, Oxford university press, Pavilion, Queen elizabeth, Royal court, Royal silk industry, Royal workshops, Ruling class, Safavid, Safavid dynasty, Safavid iran, Safavid isfahan, Safavid period, Safavid periods, Safavid tile paintings, Safavids, Same time, Schroeder, Secondary literature, Seventeenth century, Shah, Shah abbas, Silk, Silk road, Silk textiles, Silk trade, Sixteenth century, Social status, State promotion, Subject matter, Sumptuary laws, Tile painting, Tile paintings, Total volume, Upper classes, Visual rhetoric, Visual sources, Visual understanding, Witkowski, World history, Yale university press.
Abstract
Purpose This purpose of this paper is to investigate the policies and consequences of statedirected consumerism in Iran during the reign of Shah Abbas I 15871629 of the Safavid dynasty. Designmethodologyapproach The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual content and consumption themes of a selected tile painting are described and analyzed. Findings The Shah strengthened the state by building infrastructure, encouraging international trade, and creating a robust silk industry where he controlled production and marketing. He utilized his city and its architecture as a means of communication to impress his subjects and foreign visitors and to increase domestic demand for silk textiles. These promotional efforts led to a surge in spending, which occurred about the same time as similar booms in England and France. Economic problems and rising Islamism dampened this episode of Persian consumerism in the latter part of the seventeenth century. Research limitationsimplications The set of visual data sources is small and limited to works from just one city, Isfahan. Originalityvalue The research fills gaps in the marketing and consumption history literatures which have not as yet fully considered the use of state resources to promote domestic consumption, consumer marketing in the Middle East, and the promotional roles played by architecture and its decorative elements.
Url:
DOI: 10.1108/17557500910974622
Affiliations:
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Designmethodologyapproach The research is based upon several secondary literatures, especially Middle Eastern studies and art history, as well as primary source materials in the form of architecture, its decorative elements, and other works. The visual content and consumption themes of a selected tile painting are described and analyzed. Findings The Shah strengthened the state by building infrastructure, encouraging international trade, and creating a robust silk industry where he controlled production and marketing. He utilized his city and its architecture as a means of communication to impress his subjects and foreign visitors and to increase domestic demand for silk textiles. These promotional efforts led to a surge in spending, which occurred about the same time as similar booms in England and France. Economic problems and rising Islamism dampened this episode of Persian consumerism in the latter part of the seventeenth century. Research limitationsimplications The set of visual data sources is small and limited to works from just one city, Isfahan. Originalityvalue The research fills gaps in the marketing and consumption history literatures which have not as yet fully considered the use of state resources to promote domestic consumption, consumer marketing in the Middle East, and the promotional roles played by architecture and its decorative elements.</div></front></TEI><affiliations><list><country><li>États-Unis</li></country><region><li>Californie</li><li>État de New York</li></region></list><tree><country name="États-Unis"><region name="État de New York"><name sortKey="Minowa, Yuko" sort="Minowa, Yuko" uniqKey="Minowa Y" first="Yuko" last="Minowa">Yuko Minowa</name></region><name sortKey="Witkowski, Terrence H" sort="Witkowski, Terrence H" uniqKey="Witkowski T" first="Terrence H." last="Witkowski">Terrence H. 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